Discovering what font does It’s Always Sunny in Philadelphia use for their iconic title

If you’re a fan of the hit comedy show Always Sunny in Philadelphia, you may have noticed the unique font that’s used throughout the series. It’s hard to miss, with its bold and slightly tilted letters that make up the show’s iconic title sequence. But what font does the show actually use?

After a bit of digging, I discovered that the font used for Always Sunny in Philadelphia is actually called Pricedown. This distinctive typeface was designed by Ray Larabie and is often used for bold and playful designs. While it may not be a common font, it’s certainly fitting for the irreverent and quirky style of the show.

If you’re a font enthusiast like me, you’ll appreciate the look and feel of Pricedown. Whether you’re a graphic designer, marketing professional, or simply someone who appreciates unique typography, exploring the font used in Always Sunny in Philadelphia is a great way to appreciate the artistry of typeface design. So next time you’re watching the show, take a closer look at the font and appreciate its bold and playful character.

Typography in Popular TV Shows

Typography plays a crucial role in the field of visual communication, particularly in TV shows. The fonts used in a show’s title sequence, opening credits, and other graphics can influence how viewers perceive the show overall. As such, TV shows often carefully select fonts that echo the show’s mood, genre, and overall tone.

What Font Does It Always Sunny in Philadelphia Use?

  • Font Name: Pricedown
  • Designer: Typodermic Fonts
  • Style: Display/Decorative

It’s Always Sunny in Philadelphia is an American sitcom that airs on FX Network. The show premiered in 2005 and has since garnered a significant following, primarily for its biting humor and dark comedic undertones. The font used in the show’s title sequence is Pricedown, a decorative display font designed by Ray Larabie, which is available for purchase from Typodermic Fonts.

The unique font choice of Pricedown reflects the show’s absurd and unconventional nature. The font features sharp angles and thick lines, resembling a ransom note or graffiti, which is in line with the show’s unorthodox and irreverent themes. In picking Pricedown, the designers behind the show’s opening sequence deliberately aimed to convey the show’s themes of irony, satire, and subversion.

It’s not uncommon for TV shows to carefully select fonts that best represent their narrative style, tone, and overall brand identity. For instance, the font used in the popular series Game of Thrones, which is Trajan Pro, is fitting for its medieval-inspired themes and dramatic motifs. On the other hand, the ultra-modern and sleek font of Westworld, called Graphik, contains futuristic connotations and complements the show’s intricate storyline about an intricate theme park populated by hyper-realistic androids.


Overall, font choice is a crucial element in TV shows in augmenting the show’s overall mood, capturing its essence, and conveying critical themes to the audience. For It’s Always Sunny in Philadelphia, Pricedown works perfectly in representing the show’s dark humor and absurdity. As for other popular TV shows, designers tend to tweak their font choices to reflect the various themes of the show to achieve a lasting impact on the audience.

TV Show Font Used
Game of Thrones Trajan Pro
Westworld Graphik
Stranger Things ITC Benguiat

Table 1: List of popular TV shows and their respective font used in their title sequence

Popular fonts used in TV shows

Fonts play a crucial role in giving a TV show its unique look and feel. Every TV show has a specific font that is used for its opening credits, promotional material, and sometimes even in the show itself. Here are some of the popular fonts used in TV shows.

Top fonts used in TV shows

  • Futura: This font is commonly used in TV shows like American Horror Story and House of Cards. It has a modern and sleek look that makes it perfect for shows that deal with political drama and suspense.
  • Helvetica: This classic font is used in many TV shows, most notably in Mad Men and The Office. Its clean and simple design makes it a popular choice for shows that want to convey a sense of professionalism and sophistication.
  • Franklin Gothic: This font is used in TV shows like The Walking Dead and Breaking Bad. It has a bold and intimidating look that makes it ideal for shows that deal with the darker themes of society.

Impact of fonts in TV shows

The font chosen for a TV show can have a significant impact on how the show is perceived by its viewers. The right font can help a show establish its brand and create a sense of identity that sets it apart from other shows. Fonts can also help to convey the mood and tone of a show, whether it’s suspenseful, lighthearted, or dark.

To give you an idea of how important fonts are in TV shows, consider the case of It’s Always Sunny in Philadelphia. The show uses a custom font for its opening credits that has become synonymous with the show itself. The font is called “Paddy’s,” named after the bar in the show, and was designed by the show’s creators. It has a grungy, hand-drawn look that perfectly captures the show’s irreverent and offbeat sense of humor.


In conclusion, fonts are an integral part of a TV show’s visual identity. The right font can help a show establish its brand and create a sense of identity that sets it apart from other shows. Fonts can also help to convey the mood and tone of a show. Whether it’s a classic font like Helvetica or a custom font like Paddy’s in It’s Always Sunny in Philadelphia, fonts play a crucial role in bringing a TV show to life.

Show Font Used
American Horror Story Futura
House of Cards Futura
Mad Men Helvetica
The Office Helvetica
The Walking Dead Franklin Gothic
Breaking Bad Franklin Gothic

Table: Popular fonts used in TV shows.

The Importance of Font Choice in Branding

When it comes to branding, every element counts, and that includes the font you use. It may seem like a small detail, but the font choice can significantly impact how your brand is perceived by your target audience. Here are the reasons why font choice is important in branding:

The typeface you use can convey the mood and character of your brand, so it’s essential to choose one that aligns with your message and values. For example, a bold and modern font communicates a different message compared to a classic and elegant one.

Using consistent typography across your branding materials, including your logo, website, and marketing materials, helps create a strong and recognizable brand identity. It makes your brand stand out and makes it easier for your audience to recognize and recall your brand.

  • Fonts Can Influence Perception: Different fonts evoke different emotions, and using the wrong typeface can lead to confusion and a mixed message.
  • Legibility Matters: Font choice can impact the readability of your text, and it’s crucial to balance style and function to ensure that your message lands with your audience.
  • Fonts Can Convey Your Brand Persona: Typography can help showcase your brand’s personality, as bold, fun, funky, or serious depending on the tone of your messaging and other branding elements.

Another reason why font choice is crucial is that it can impact your brand’s visibility in the digital landscape. The right font can enhance your website’s user experience, make your content more mobile-friendly, and increase the time users spend on your site.

Font Type Usage
Sans Serif Used for digital and web-based designs because it is easily readable on screens. It is also a good choice for brands looking to express purity, simplicity, and modernity.
Serif Used for luxury brands as it conveys sophistication and elegance. It is also a good choice for brands wanting to create an authoritative image.
Script Used in branding to showcase elegance, femininity, or luxury. It’s a great choice for brands that want to convey their hand-made and artisanal approach to their products and services.
Mono-Spaced Used primarily in technical communication and coding texts, this font conveys severity, modernity, and informality.

To summarize, choosing the right font for your branding can make or break your message’s effectiveness and visibility. It is essential to choose a typeface that aligns with your brand’s personality, values, and overall messaging. Additionally, investing in typography and selecting a consistent font for your branding materials will help your brand stand out and enhance its visibility in the digital landscape.

How font choice affects the perception of content

Font choice is not only about aesthetics or personal preference – it can significantly impact the way readers perceive content. The way a text looks can have an immediate effect on people’s thoughts and emotions, even before they have read the words themselves. This is why choosing the right font is crucial for conveying a message effectively, and it’s especially true in the case of TV shows, movies, and other types of media.

  • Tone and voice: The font you choose sets the tone for your content. A bold, heavy font conveys confidence and authority, while a light, delicate font suggests elegance and sophistication. For example, the font used for the intro of “Game of Thrones” is strong, bold, and commanding, reflecting the show’s epic and intense nature. In contrast, the “Gilmore Girls” title sequence uses a delicate, whimsical font, hinting at the show’s quirky, light-hearted tone.
  • Readability: A good font makes text easy to read, allowing the reader to focus on the message rather than struggling to decipher the letters. When fonts are hard to read, readers may quickly lose interest in the content, even if the message is crucial. Therefore, it’s essential to choose a clear and legible font that works well in different sizes and formats. In “Stranger Things,” the classic serif font used for the title card effectively captures the show’s nostalgic and retro feel, while still being easy to read.
  • Emotional appeal: Finally, fonts can evoke emotions and associations that go beyond their functional purpose. Certain fonts can evoke nostalgia, playfulness, or sophistication, while others may feel cold, sterile, or dated. For example, the font used in the “Blade Runner 2049” title sequence is futuristic and sleek, capturing the movie’s cyberpunk aesthetic. Meanwhile, the hand-drawn, whimsical font in “Bob’s Burgers” creates a cozy, welcoming atmosphere, reflecting the show’s emphasis on family and community.

Overall, the font choice is a powerful tool that can enhance the effectiveness of content and make it more memorable and emotionally impactful. Whether you’re creating a TV show, a movie, or a blog, carefully considering the font you use is a crucial step in conveying your message and connecting with your audience.

So, the next time you’re selecting a font for your content, take the time to think about the messages you want to convey and the emotions you want to evoke. By choosing the right font, you can take the first step towards creating compelling and engaging content that resonates with your audience.

Font type Tone Examples
Serif (e.g., Times New Roman) Formal, traditional, serious The New York Times, The Wall Street Journal
Sans-serif (e.g., Arial) Clean, modern, simple Google, Microsoft, Apple
Script (e.g., Lucida) Fanciful, elegant, whimsical Anthropologie, Chanel, Tiffany & Co.
Display (e.g., Impact) Dramatic, bold, attention-grabbing Saturday Night Live, The Walking Dead

As you can see, different font types can evoke vastly different emotions and tones. The key is to choose a font that aligns with your content’s purpose and resonates with your audience, while also being clear and easy to read. With the right font choice, you can elevate your content and leave a lasting impression on your readers or viewers.

The role of font choice in creating a visual identity

Choosing the right font is an essential part of creating a visual identity for any brand, including television shows. It sets the tone and mood for the audience and can help to convey the message of the show before the viewer even reads a word. In the case of the TV series “It’s Always Sunny in Philadelphia,” the font is a crucial element of its visual identity.

The Importance of Consistency

  • Consistency in font choice is important in creating a visual identity for a brand. In the case of “It’s Always Sunny in Philadelphia,” the production team has always used the same font style, giving the show a consistent look and feel across all mediums.
  • Through consistency, the audience can quickly recognize the show’s brand when they come across it online, on a poster, or on their television screens. It’s always important to ensure that the font style is the same across all aspects of branding.
  • Using a consistent font style can also make it easier for designers to create new visual assets associated with the TV series. Consistent font styles help make sure that everything looks cohesive and polished whether it’s a poster, merchandise, or other branding materials.

Font Personality and Brand Message

The font chosen for a brand can help to communicate a particular “personality.” In the case of “It’s Always Sunny in Philadelphia,” the chosen font is quirky, playful, and bold, which is perfect for a show about a group of friends running a bar in Philadelphia.

This font indicates that the show doesn’t take itself too seriously, yet it’s still a high-quality production that delivers on laughs and entertainment. The font style also communicates that the show is confident and unafraid to take risks.

An Analysis of “It’s Always Sunny in Philadelphia” font

Font Style Size
Franklin Gothic Bold Sans-serif 85pt

The font used for “It’s Always Sunny in Philadelphia” is Franklin Gothic Bold, which is a classic and legible sans-serif font. The sans-serif style indicates modernity, simplicity, and clarity. The font size of 85pt is visually striking and stands out, making it easy to read from a distance and therefore aiding in the show’s brand recognition.

The font choice for “It’s Always Sunny in Philadelphia” has become a recognizable feature of its visual identity. The show has established itself as a comedy heavyweight with a distinct personality that is communicated consistently across all branding materials.

The Psychology Behind Font Choice

Font choice may seem like a trivial matter, but it can actually play a significant role in how a message is perceived by the audience. Here are six factors that can affect the psychology behind font choice:

  • Readability: The font used should be easy to read, especially for longer pieces of text. This can help ensure that the message is understood and remembered by the audience.
  • Emotion: Different fonts can convey different emotions or moods. For example, a script font may suggest elegance or romance, while a bold sans-serif font can convey strength or modernity.
  • Credibility: Some fonts, such as Times New Roman or Arial, are commonly used in academic or professional settings and can add credibility to the message being communicated.
  • Culture: The font used should also consider the cultural context in which it will be viewed. For example, a font that is commonly used in one language or country may not be as effective or appropriate in another.
  • Brand identity: Fonts can also play a key role in establishing or reinforcing brand identity. For example, the bold, playful font used in the Coca-Cola logo helps to convey the company’s fun and energetic brand personality.
  • Visual appeal: Finally, font choice should also be aesthetically pleasing to the eye. This can help make the message more engaging and memorable for the audience.

Font Choice in It’s Always Sunny in Philadelphia

So, what font does It’s Always Sunny in Philadelphia use? The main font used in the show’s logo is a custom-designed font called Apple Soap, which was created specifically for the show’s branding. The font is a bold, sans-serif typeface with rounded corners, which helps to give the logo a playful, approachable feel. This is in line with the show’s irreverent, humorous tone and helps to establish its brand identity.

Font Name Style Persona
Apple Soap Sans-serif Playful, irreverent

However, it’s worth noting that while the font used in the logo may be playful and casual, the font used in the show’s opening credits is a more straightforward sans-serif font called Helvetica Neue. This is likely because the opening credits need to convey more information in a shorter amount of time, and the simpler font helps to ensure that the text is easily readable by the audience.

The Creative Process of Selecting a Font for a Project

Choosing the right font for a project is a crucial element of the creative process that can easily be overlooked. The font you choose sets the tone, mood, and style of any visual message you convey. It’s important to consider your target audience, the theme of the project, and the emotions you want to evoke before making a final decision. Here are some factors to consider:

The 7 Subsections to Consider when Choosing a Font

  • Legibility: The font must be easy to read. Don’t sacrifice legibility for style.
  • Style: Different fonts communicate different emotions and tones. Choose a font that fits the message you want to convey.
  • Personality: Fonts have personalities that communicate your brand’s personality. Choose a font that complements your brand or project.
  • Size: The size of the font affects legibility. Choose a larger size for headlines and a smaller size for body text.
  • Spacing: The spacing between letters and lines affects legibility. Choose a font that has the right spacing for your readers.
  • Color: Color affects the legibility of text. Choose a font color that contrasts with the background.
  • Use: Different fonts are used for different purposes. Choose a font that is appropriate for the medium, whether it is for print or digital media.

The Importance of Typography in the Creative Process

Typography is an essential element of any design project. It communicates your message and influences the emotions of your audience. The font you choose should complement the overall design and align with your brand’s identity. Take the time to research and experiment with different fonts to find the perfect match. Remember, the font you choose can make or break the success of your project.

The Role of Technology in Font Selection

In the past, choosing a font was limited to the number of fonts available on a computer. Nowadays, with advancements in technology, designers have access to a wide range of fonts from different sources. Choosing a font is no longer limited by the font book that comes with your computer. Explore different font libraries, download free fonts, and invest in premium fonts to find the perfect one for your project.

Using Fonts in Combination

Using multiple fonts in a project can add variety and interest. But, using too many fonts can be overwhelming and confusing. Stick to 2-3 fonts maximum and ensure they complement each other. Choose a font for the headlines, one for the body text, and one for emphasis. Ensure the fonts are readable and don’t compete for attention.

Font Pairing Tips Examples
Pair a serif font with a sans-serif font for contrast Times New Roman and Helvetica
Pair two fonts from the same family, such as bold and regular Roboto Bold and Roboto Regular
Pair fonts with similar proportions and characteristics Open Sans and Montserrat

Choosing the right font for a creative project takes time, research, and experimentation. Use these tips to narrow down your options and find the perfect match. Remember, the right font can make your project stand out and convey your message with clarity and impact.

What Font Does It Always Sunny In Philadelphia Use – FAQs

1. What is the name of the font used in It Always Sunny In Philadelphia?

The font used in It Always Sunny In Philadelphia is ITC Benguiat.

2. Can I download the ITC Benguiat font?

Yes, you can download the ITC Benguiat font online for personal use.

3. How can I use the ITC Benguiat font in my own designs or projects?

To use the ITC Benguiat font in your own designs or projects, you will need to purchase a license for commercial use.

4. Is the font used in It Always Sunny In Philadelphia available in different weights or styles?

Yes, the ITC Benguiat font is available in different weights and styles, including Regular, Bold, and Book.

5. Who designed the ITC Benguiat font?

The ITC Benguiat font was designed by Ed Benguiat in 1977.

6. What other TV shows or movies have used the ITC Benguiat font?

Other TV shows and movies that have used the ITC Benguiat font include Moonlighting and Stranger Things.

7. Is the ITC Benguiat font still popular today?

Yes, the ITC Benguiat font is still a popular choice for designers and is recognized as a classic font.

Closing Thoughts

And that’s everything you need to know about the font used in It Always Sunny In Philadelphia! Whether you’re a designer looking for inspiration, or a fan of the show who wants to add a little Sunny flair to your own projects, ITC Benguiat is a classic font that is sure to make a statement. Thanks for reading, and be sure to come back soon for more fun facts and design inspiration!