What Font Does Vox Use? Discover the Font Used by Vox

If you’ve ever visited Vox’s website, you’ve probably been impressed by its sleek, modern design and typography. But have you ever wondered what font does Vox use? A font can make a huge difference in how a website looks and feels, and Vox has chosen its font wisely.

Vox’s font is called “Proxima Nova,” and it has become a popular choice for websites that want a clean, modern look. This is a sans-serif font, which means it doesn’t have the extra lines and flourishes that some other fonts do. Proxima Nova is also very readable, even at small sizes, which is important for websites that have a lot of text.

Choosing the right font is just one of many design decisions that go into creating a website like Vox. But it’s a decision that can have a big impact on the site’s overall aesthetic and usability. By choosing Proxima Nova, Vox has shown that it values a clean, modern look and wants its content to be easy to read and accessible to everyone.

Typography in digital media

Typography plays a crucial role in digital media as it helps in making the content visually appealing and legible. Picking the right font can affect how readers perceive the content and can even influence their emotions and decisions. In this article, we will be discussing what font does Vox use as an example of typography in digital media.

  • What is typography?
  • Understanding fonts and typefaces
  • The importance of typography in digital media

The importance of typography in digital media

Choosing the right typography can make or break a digital media project. In an ever-increasing world of digital content, it is important to make sure that the words you use in your content are not only polished and impactful but easily readable for your audience.

Taking the time to choose an appropriate font and layout can enhance the overall user experience and influence the retention of your content. Consider the ease of how certain fonts can be consumed on different screen sizes, colors, and resolutions.

What is typography?

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. Typography involves not only selecting the right font but also adjusting the font size, line-height, line width, and letter spacing, known as kerning, to make the content easy on the eyes. With typography, the text can also convey the tone, emotion, and mood of the content.

Understanding fonts and typefaces

Term Description
Font A set of characters with a specific style and size.
Typeface The collection of fonts with a similar style.
Serif A font style that has feet or extensions at the ends of the letters.
Sans-Serif A font style that doesn’t have extensions at the end of letters and is more modern and clean.
Script A font style that mimics cursive handwriting and is more elegant.
Display A font style that is usually used in large sizes and headlines and can be more playful or decorative.

In addition to these basic types, there are also various font families, each with their own unique style and attributes to consider. It’s crucial to pick the font that reflects the tone and purpose of the content’s message.

Overall, typography is a crucial factor to consider in digital media. By taking the time to choose the appropriate font and layout, you can enhance the overall user experience and communicate the right message to your audience. In the case of Vox, they use the proprietary font, Vox Media Sans, which is a clean and modern Sans-Serif font that reflects the brand’s values of being bold, innovative, and authoritative.

Significance of Font Choice

When it comes to creating any form of written content, whether it be an article, blog post, or a company’s branding materials, font choice plays a vital role in the success of the piece. The font you choose contributes to the overall look and feel of your content and can make or break its effectiveness. Here are a few reasons why font choice is significant:

  • Brand Identity: Font choice is a crucial aspect of a company’s visual identity. The font used in branding materials, such as logos and packaging, can evoke a specific feeling, which helps in building brand recognition. Brands often use custom fonts that are designed explicitly for them and help them stand out among their competitors.
  • Reader Experience: The font you choose sets the tone for your content and impacts the reader’s experience. A font’s style, size, and spacing determine how easy it is to read through the material. Selecting a font that is too small or too complex to read can make the content challenging to digest, which could lead readers to click away from your site or article.
  • Emotional Connection: Fonts can evoke emotions in people; this happens because of the psychological association we’ve made between certain fonts and their typical usage. For example, serif fonts are commonly associated with traditional and formal writing, while sans-serif fonts are more associated with minimalistic, modern writing. Choosing the appropriate font can help create a more positive emotional connection with your audience.

The Font Vox Uses

As a popular media brand that features various written content, Vox needed a font that could well represent their brand identity and look clean for the reader’s eyes. Vox uses a custom font called Vox Gothic, which is a modern sans-serif designed by Jeremy Mickel of MCKL Type. The font is built from classic architectural lettering and possesses a unique voice that is strict in drawing but full of variations.

Font Name Style Designer Year
Vox Gothic Sans-serif Jeremy Mickel 2014

Vox Gothic’s slight curves, angles, and uppercase letters give it a sense of authority, making it perfect for Vox’s content that is informative. The font is elegant and provides exceptional readability, making it a great choice for website design and long-form articles.

When it comes to choosing the right font for your content, it’s essential to strike the perfect balance between style, readability, and brand identity. Vox’s use of Vox Gothic is a perfect example of how the right font choice can help elevate content and create a memorable brand identity.

Various Font Styles

Choosing the right font is crucial for creating an impactful design. Vox, the popular news website, has created a unique brand image with its font style. Let’s take a look at the various font styles used by Vox.

Serif Fonts

  • Georgia
  • Baskerville
  • Times New Roman

Serif fonts are the oldest and most classical fonts. They have a small line at the end of each stroke. Vox uses Georgia for their body text in their articles. This font is legible and easy to read, which is perfect for long-form content.

Sans-serif Fonts

  • Roboto
  • Avenir
  • Helvetica

Sans-serif fonts do not have the small lines at the end of each stroke, and they have a more modern and clean feel. Vox uses Roboto as their primary heading font. This font is bold and strong, giving their headlines a striking appearance.

Custom Fonts

In addition to standard fonts, Vox has also created custom fonts that they use for their website. These fonts are unique to Vox and help to reinforce their brand image.

Vox Gothic is one such font that they use as a secondary heading. The font is bold, with thick strokes that give it a strong personality. This font adds a creative touch to the design and helps to distinguish Vox’s brand image from other news websites.

Font Name Classification Usage
Vox Gothic Sans-Serif Secondary Heading
Vox Round Sans-Serif Photo Captions
Vox Square Serif Section Headings

By using custom fonts, Vox has created a unique brand image that sets them apart from other news websites.

Typography trends in 2021

The world of typography is constantly evolving, with new trends and styles emerging every year. In 2021, we are seeing a few notable typography trends that are dominating the design world. These trends are characterized by a focus on simplicity, readability, and a desire to connect with audiences on a more personal level.


  • One of the most significant typography trends in 2021 is minimalism. Designers are favoring simple, clean fonts that communicate effectively without being overwhelming or distracting. This trend is all about clear communication and presenting information in a straightforward, easy-to-understand way.
  • Minimalist fonts are typically sans-serif, and they have a minimalist, modern feel that works well across a wide range of design applications. Some of the most popular minimalist fonts in 2021 include Helvetica, Avenir, and Proxima Nova.
  • The benefits of using minimalist fonts are numerous, including increased readability, better visual hierarchy, and a reduced risk of distracting users from the content.

Handwritten Fonts

Another typography trend that is gaining popularity in 2021 is the use of handwritten fonts. These fonts have a personal, approachable feel that works well for businesses that want to connect with their customers on a more emotional level.

Handwritten fonts come in a variety of styles, from script fonts that mimic cursive handwriting to more blocky, handwritten-style fonts that have a casual, hand-drawn feel. Some of the most popular handwritten fonts in 2021 include Grand Hotel, Yellowtail, and Pacifico.

Variable Fonts

Variable fonts are a new type of font that allows designers to create different variations of a single font. This means that designers can create fonts that adapt to different screen sizes and resolutions, ensuring that their designs look great across all devices.

Variable fonts allow designers to adjust the weight, width, and other attributes of a font to create a customized look that suits their design. This technology is still relatively new, but we expect to see more and more designers using variable fonts in 2021 and beyond.

Vox’s Font

So, what font does Vox use? Vox uses a custom font called Vox Media Sans. This font was designed specifically for Vox’s digital platforms, and it has a modern, clean feel that works well with the site’s content. Vox Media Sans is a sans-serif font that is easy to read and has excellent legibility, making it a great choice for a news and media website.

Weight Style Designer
Regular Sans-serif Dalton Maag

Overall, typography is an essential part of any design. By staying up to date with the latest typography trends in 2021, you can create designs that communicate effectively, connect with your audience, and create a lasting impression.

Impact of font on visual hierarchy

Choosing the right font is crucial in displaying visual hierarchy in any design. Typography can greatly affect how the viewer perceives the information presented. When picking a font, designers must consider factors such as the message being conveyed, the audience, and the medium used.

  • Font size: The size of a font greatly influences its hierarchy and readability. Larger fonts tend to stand out and attract more attention, while smaller fonts are more subtle and secondary. A designer must consider the hierarchy of information to best decide which font sizes to use.
  • Font weight: The weight of a font refers to its thickness, boldness, or lightness. Bold fonts are often used for headings or important information, while lighter fonts are used for body text. By altering the weight of specific words or phrases, a designer can effectively guide the viewer’s eye to key concepts.
  • Font style: The style of a font can create different emotions and convey different messages. A designer must be aware of the connotations associated with different font styles. For example, script fonts may suggest elegance, while sans-serif fonts suggest modernity.

In addition to the above factors, designers must also take into consideration the medium used to display the typography. For example, a font that looks great on a website may not translate well in print. Similarly, a font that looks great at a large size may not be legible when used in smaller sizes.

When it comes to Vox, the media company tends to use the font ‘Gotham’ across all its platforms. Gotham is a modern sans-serif font that is both legible and clean, making it easy to read even when used in small sizes. The font’s lack of flourishes or serifs makes it a versatile choice for conveying information with a no-nonsense approach.

Font name Size Weight Style
Gotham varies varies sans-serif

Overall, the right font choice is essential in creating an effective visual hierarchy that conveys the desired message. By considering font size, weight, style, and medium used, designers can create typography that effectively presents information in a clear and compelling way.

Popular font choices by brands

Choosing the right font for your brand can have a significant impact on the perception of your company. It can convey a sense of professionalism, modernity, or even playfulness. Here are some popular font choices by brands:

  • Apple: The iconic tech company uses a custom font called San Francisco for its products and marketing materials.
  • Netflix: The streaming platform uses a bespoke font called Netflix Sans.
  • Coca-Cola: The beverage giant uses its unique, cursive font for its logo and branding. It is often referred to as the “Coca-Cola font.”

Other popular font choices include Helvetica, which is used by brands such as American Apparel, Jeep, and Panasonic, and Gotham, which is used by Barack Obama’s political campaigns and the NFL.

If you’re wondering what font Vox uses, it’s called Vox Media Sans. The typography was created by Vox’s in-house design team and is used across all of their platforms, including Vox.com, The Verge, and SB Nation.

Here is a table showcasing some font choices by popular brands:

Brand Font
Apple San Francisco
Netflix Netflix Sans
Coca-Cola The Coca-Cola font
American Apparel Helvetica
Jeep Helvetica
Panasonic Helvetica
Barack Obama’s political campaigns Gotham
NFL Gotham

When choosing a font for your brand, it’s important to consider its readability, legibility, and overall aesthetic. Remember that a well-designed font can help elevate your brand and make it stand out from the competition.

Importance of Readability in Font Selection

In the world of blogging, choosing the right font is crucial. You want your readers to easily digest your content without getting a headache. With so many font options out there, it can be overwhelming to decide which one is right for your blog. It’s important to keep in mind that readability should be your main priority when selecting a font.

Readability is defined as “the degree to which text is easily read and understood”. This means that the font you choose should be easy on the eyes and legible. The better the readability, the more likely your readers are to stay engaged and read through your content.

  • Font Size: The font size should be large enough to be read comfortably. A font size between 12pt and 14pt is ideal for most blog posts.
  • Font Type: The font type should be simple and easy to read. Avoid using fancy or decorative fonts as they can be difficult to read and may also distract your readers from the content.
  • Font Color: The font color should contrast well with the background color. A light font on a light background or a dark font on a dark background will make your text difficult to read.

Before choosing a font, it’s important to consider your blog’s niche and audience. For example, if you’re writing a blog targeting seniors, you may want to choose a font that is larger and easier to read than a font you would choose for a blog targeting millennials.

When it comes to Vox, their font of choice is Aktiv Grotesk. This sans-serif font is clean and modern, making it easy on the eyes. It has become Vox’s signature font, helping to establish their brand identity through their unique typography.

Font Name Readability Score (out of 10)
Roboto 9
Open Sans 8
Lato 7

When selecting a font for your blog, keep in mind that readability should always be your top priority. A font that is easy to read will keep your readers engaged and ensure that your message is being communicated effectively.

FAQs: What Font Does Vox Use?

1. What font does Vox use for its logo?

Vox uses a custom-made logo design rather than a single font. The letters in the logo are designed to resemble a mix of Futura Bold, with some modifications and customization.

2. Does Vox use a specific font for their articles?

Yes, Vox primarily uses Charter font for their articles. The font size and weight vary depending on the content type, but the font family remains the same.

3. Can I download the Vox font for personal use?

No, the Vox font is not available for public use. It is a custom-made font designed exclusively for the brand.

4. How does the Vox font contribute to their overall brand image?

The Vox font is a crucial element in reflecting the brand’s values and personality. The clean and modern look of Charter font resonates with the sophistication and thoughtfulness of the brand.

5. What makes Charter font ideal for Vox’s editorial content?

Charter font has features like wide characters, high contrast, and a blend of traditional and modern aspects that add a unique charm to Vox’s content. The font’s legibility and readability make it easy for readers to consume complex information.

6. Does Vox use any other fonts besides Charter?

While Charter is their primary font, Vox has also used other fonts like Avenir and Georgia for special projects and campaigns.

7. Is the Vox font used consistently across all their media channels?

Yes, the Vox font is consistent across all their media channels, from their website to social media platforms. It helps in building a consistent brand image and recognition among their audience.

Closing Thoughts

Thank you for reading about Vox’s font! The unique blend of style and readability makes their content a pleasure to read. We hope to see you again soon for more informative and engaging content!