What Font Does Salesforce Use? A Guide to Salesforce Typography

Salesforce is a globally recognized cloud-based software company that offers an unparalleled range of digital solutions and services for businesses across the globe. From customer relationship management to marketing automation, and everything in between, Salesforce has been a go-to choice for companies of all sizes. However, have you ever wondered what font does Salesforce use for its iconic logo and brand identity?

The answer is pretty straightforward. The font that Salesforce uses is known as “Salesforce Sans”. This font is a proprietary typeface of the company, and it comes in two variations – Sans Regular and Sans Light. This font is used across all of its marketing and branding materials, including its website, presentations, and even merchandise. But the question is, why did Salesforce decide to create its font instead of using a pre-existing one?

Creating a proprietary font is hardly a common practice among tech companies, but Salesforce wanted to establish a brand identity that is recognizable, unique, and consistent. By creating Salesforce Sans, the company can control how its brand is represented visually, and it helps to differentiate its products and services from its competitors. In other words, the purpose of creating a custom font is to enhance the brand image and create a lasting impression on the audience.

Salesforce Typography Best Practices

Taking a look at Salesforce’s website, the answer to the question “what font does Salesforce use?” is quite clear: Salesforce uses the fonts APEX New and Salesforce Sans as their main typography. However, choosing the right font family is just one aspect of building a great typographic system. Here are some Typography Best Practices to follow for Salesforce:

Typography Best Practices

  • Choose a font that aligns with your brand’s personality and characteristics. The typography should evoke the desired user experience.
  • Use a maximum of three font families, and limit the font variations within each family.
  • Consider legibility and readability. Ensure that the font is easy to read in both small and large sizes, and on different devices and screens.

Salesforce Sans and APEX New

Salesforce has chosen to use the typeface Salesforce Sans as their main typeface, designed by Monotype, in combination with APEX New by Dalton Maag. Salesforce Sans is a digitally native typeface that was developed specifically for Salesforce. It is simple, modern, and easy to read, with a touch of playfulness. In contrast, APEX New has a classic, elegant feel with its delicate serifs, and its use in Salesforce typography makes it ideal for headlines and subheadings.

These typography choices align perfectly with Salesforce’s key message of being highly innovative while having a timeless quality. By using a proprietary font like Salesforce Sans, Salesforce can differentiate and strengthen its brand.

Typography Hierarchy

Using typographic hierarchy is essential for designers to create aesthetically pleasing typography. Salesforce has done an excellent job in achieving this by using APEX New for headlines, subheadings, and captions, and Salesforce Sans for body text.

Heading Level Font Family Font Size
H1 APEX New 32-48pt
H2 APEX New 24-32pt
H3 APEX New 18-24pt
H4 Salesforce Sans 16-20pt
Body text Salesforce Sans 14pt

There is a clear distinction between the different heading levels, allowing for easy scanning of information. The use of Salesforce Sans for body text helps ensure that the reader doesn’t get overwhelmed by the design while still providing a comfortable reading experience. Overall, Salesforce has done an excellent job in creating a typographic system that is both beautiful and easy to use.

How to Change Fonts in Salesforce

Customizing the font of your Salesforce CRM can help you personalize your workspace, improve readability, and increase productivity. Changing fonts in Salesforce is easy, and can be done by following the steps below:

  • Step 1: Click on the “Setup” button
  • Step 2: Search for “User Interface” in the search bar
  • Step 3: Click on “User Interface”
  • Step 4: Click on “Themes and Branding”
  • Step 5: Click on “Edit” next to the theme you want to update
  • Step 6: Scroll down to “Text Settings”
  • Step 7: Select the font you want to use from the “Font Family” dropdown menu
  • Step 8: Save your changes by clicking on “Save” or “Save & Apply”

After following the above steps, your Salesforce view will reflect your font changes.

It’s essential to keep in mind that altering the font size and the font type can impact the readability of your CRM view. Salesforce has a list of supported fonts that are optimized for user experience. Adhering to this list ensures the best possible experience with Salesforce.

Take a look at the table below showcasing the supported font families in Salesforce:

Font Family Font Family Type
Arial Sans-serif
Helvetica Sans-serif
Times New Roman Serif
Trebuchet MS Sans-serif
Verdana Sans-serif

Now that you know how to change your font in Salesforce, take some time to experiment with different fonts. By finding the best option for you, you can enhance your experience with the platform and boost your productivity.

Salesforce Font Family Options

Salesforce is a powerful sales and customer relationship management (CRM) tool used by many businesses across the globe. Salesforce has a sleek user interface that is easy to navigate, and part of its design is its choice of fonts. Fonts are an essential factor in UI design, positively impacting readability and user experiences. Salesforce offers users several font family options to choose from, each with its advantages. In this article, we will delve into these font family options.

  • Salesforce Sans: Salesforce Sans is the default font family for the Salesforce UI, and it is developed expressly for Salesforce. It is a sans-serif font type that has a clean, modern look. Salesforce Sans comes in several styles such as regular, bold, italic, and light. This font option is highly recommended because it offers excellent readability on the screens and even works well on mobile devices.
  • Arial: While Salesforce Sans is the default option, Salesforce also supports Arial as an alternative option. Arial is a web-safe font that is compatible with most devices, which makes it a great fallback option when a user’s device does not support Salesforce Sans. Arial is a clean and legible font family that is widely used across websites and devices.
  • Verdana: Verdana is another font family option for Salesforce users. Verdana is a sans-serif font type that is highly legible on digital devices and screens. Many users prefer Verdana because it looks crisp and clear on high-resolution screens. With its bold and heavy weights, it is an excellent option for emphasizing headlines and subheadings.

Font Family Options for Customization

While Salesforce offers these three font families, the platform also allows users to create custom font families. Salesforce’s Lightning Design System (LDS) offers typography customization options that allow users to choose the font family, size, and weight of their text. LDS also offers various utilities to help manage typography in components and applications. Users can also integrate third-party libraries that add more font families to a Salesforce application.

Overall, Salesforce provides its users with several font family options, including its proprietary Salesforce Sans font family, but also offers flexibility for customization and third-party integration. Regardless of the font family used, it is essential to consider readability, scalability, and accessibility when selecting a font family for a Salesforce application.

Font Family Advantages
Salesforce Sans Clean and modern, highly legible on screens, and compatible across multiple devices.
Arial Web-safe font and a great fallback option when the device does not support Salesforce Sans.
Verdana Highly legible on high-resolution screens, excellent for emphasizing headlines and subheading.

Regardless of the font family used, it is essential to consider readability, scalability, and accessibility when selecting a font family for your Salesforce application.

Understanding Salesforce Typography Hierarchy

Typography is an essential part of any design process, and Salesforce is no exception. Understanding Salesforce’s typography hierarchy can help you create visually appealing designs that are consistent with the Salesforce brand.

The typography hierarchy in Salesforce is based on the Open Sans font family, which is designed for legibility and is easy on the eyes. Here’s a breakdown of the hierarchy:

Heading Styles

  • H1: This is the largest font size and is used for page titles.
  • H2: This is the second-largest font size and is used for section headings.
  • H3: This is a slightly smaller font size and is used for subheadings.
  • H4: This is even smaller and is used for minor headings.

Body Copy Styles

The body copy styles in Salesforce are used for paragraphs, lists, and other text elements.

  • Body: This is the default font size and is used for most body copy.
  • Body Small: This is a slightly smaller font size and is used for captions and other small text.
  • Body Large: This is a larger font size and is used for emphasized text and other important information.

Font Weights

Salesforce also uses font weights to create hierarchy and emphasis within the typography. Here’s a breakdown of the font weights:

  • Regular (400): This is the default font weight and is used for most text elements.
  • Semi-Bold (600): This is a slightly thicker font weight and is used for headings and other emphasized text.
  • Bold (700): This is the thickest font weight and is used sparingly for important text elements.

Final Thoughts

By understanding the Salesforce typography hierarchy, you can create designs that are visually appealing and consistent with the Salesforce brand. Remember to use the appropriate font sizes, weights, and styles to create hierarchy and emphasis in your designs.

Heading Style Font Size Font Weight
H1 36px Semi-Bold (600)
H2 28px Semi-Bold (600)
H3 24px Regular (400)
H4 20px Regular (400)
Body 16px Regular (400)
Body Small 14px Regular (400)
Body Large 18px Semi-Bold (600)

Remember, consistency is key when it comes to typography, so make sure to follow the Salesforce typography hierarchy in all your designs.

Salesforce Custom Font Implementation

Font plays a significant role in enhancing the visual appeal of a website or application. Salesforce, being a leader in CRM software, understands the importance of font and has implemented a custom font to enhance its user interface. In this article, we will discuss the font used by Salesforce and how it enhances the overall user experience.

What Font Does Salesforce Use?

  • Salesforce uses a custom font called Salesforce Sans in its user interface.
  • The font was designed by Dalton Maag, a renowned font design studio based in London.
  • Salesforce Sans is a clean, modern sans-serif font with rounded corners and increased character spacing for enhanced readability.

The Benefits of Custom Font Implementation

Implementing a custom font on a website or application offers several benefits. Here are some of the key advantages of custom font implementation:

  • Custom fonts enhance the visual appeal and overall design of the website or application.
  • Unique font design helps to establish brand identity and recognition.
  • Custom fonts can improve the reading experience for users by enhancing readability and legibility.
  • Implementing a custom font can improve website speed and performance by reducing the number of HTTP requests.

Implementing Salesforce Sans

Implementing Salesforce Sans is a straightforward process. The font is readily available on the Salesforce platform, and developers can easily integrate it into their code.

Step Description
Step 1 Download the Salesforce Sans font files.
Step 2 Add the font files to your project.
Step 3 Include the font in your CSS stylesheet.
Step 4 Set the font-family property to ‘SalesforceSans’ for the desired elements.

By following these simple steps, developers can easily implement Salesforce Sans and take advantage of the benefits it offers.

In conclusion, Salesforce Sans is a custom font designed specifically for Salesforce’s user interface. Its implementation offers several benefits such as improved readability, brand recognition, and enhanced visual appeal. By following the steps outlined above, developers can easily implement Salesforce Sans and take advantage of its benefits.

Salesforce Symbols and Icon Fonts

As a leader in the CRM industry, Salesforce recognizes the importance of incorporating symbols and icon fonts into its platform design. These visual elements not only enhance the user experience, but also convey important information quickly and easily. Salesforce uses a variety of symbols and icon fonts throughout its platform, including:

  • Arrow Icons: These icons are used to indicate direction or movement within the platform. Examples include the right and left arrows used to navigate between pages, and the up and down arrows used to sort data.
  • Action Icons: These icons represent different actions that can be taken within the platform. Examples include the pencil icon used to edit records, and the trash can icon used to delete them.
  • Status Icons: These icons indicate the status of a particular record or item within the platform. Examples include the green check mark used to signify that a task has been completed, and the red exclamation point used to indicate an error.

By using symbols and icon fonts in this way, Salesforce is able to make the platform more user-friendly and intuitive. Users can quickly and easily identify different elements within the platform, and understand what actions need to be taken based on the symbols they see.

In addition to these standard icons, Salesforce also has a library of custom icons that can be used by developers and designers to enhance the platform even further. These icons are designed specifically for Salesforce, and include elements like the company logo and other branding elements.

Salesforce Icon Fonts

Salesforce uses several different icon fonts throughout its platform, including the popular open-source font, Font Awesome. This font includes hundreds of different icons, from basic navigation icons to more complex social media icons. Salesforce also has its own proprietary icon font, called the “Salesforce Lightning Design System Icons,” which includes over 700 custom-designed icons that are optimized for use within the platform.

The Salesforce Lightning Design System Icons are organized into different categories, such as Actions, Custom, and Utility, to make it easy for developers and designers to find the icons they need. The icons are also available in different sizes and color variations, to ensure that they are easy to use and customize for different purposes.

Category Example Icons
Actions Edit, Delete, Save
Custom Company Logo, App Icons
Utility Search, Settings, Help

Overall, the use of symbols and icon fonts plays an important role in the design and functionality of the Salesforce platform. By incorporating these elements into its design, Salesforce is able to create a more user-friendly and intuitive experience that ultimately drives better results for its customers.

Salesforce Brand Guidelines for Typography

Typography plays a key role in establishing a brand’s visual identity, and Salesforce’s brand guidelines for typography are no exception. By thoughtful and intentional use of typography, companies can achieve a unique and recognizable visual identity – a valuable asset from a branding perspective.

7. Typeface Options

  • Salesforce Sans is the primary typeface. It is a custom typeface designed specifically for Salesforce, which includes global alphabets and special symbols.
  • Arial and Helvetica Neue are the fallback typefaces to be used when Salesforce Sans is not available.
  • Garamond and Georgia are the recommended serif typefaces for body copy and display text. These typefaces should be used sparingly and only in conjunction with Salesforce Sans.


Typography is an essential part of any brand’s identity, and Salesforce is no exception. By adhering to the guidelines set out by the Salesforce brand guidelines, companies can establish a consistent and identifiable visual identity that can be reproduced across various mediums. By using Salesforce Sans as the primary typeface and Helvetica Neue and Arial as fallback options, companies can create a cohesive and consistent brand look, while allowing for flexibility and accessibility. At the same time, the recommended use of Garamond and Georgia provides alternate options for use where Serifs may be more desirable. Overall, these guidelines are an effective way to establish a complete and polished brand image for potential and current customers alike.

Typeface Primary Use Secondary Use
Salesforce Sans Primary Typeface N/A
Arial / Helvetica Neue Fallback Typeface N/A
Garamond / Georgia Serif Typeface N/A

What Font Does Salesforce Use FAQs

1. What font does Salesforce use for its logo?

Salesforce uses its custom font called “Salesforce Sans” for its logo. The font is unique and not available for public use.

2. Can I use Salesforce Sans in my designs?

Unfortunately, Salesforce Sans is not available for public use. However, you can use alternative fonts that are similar in style and design.

3. Does Salesforce use the same font across all its products?

Yes, Salesforce uses the same font, Salesforce Sans, across all its products, including its website, marketing materials, and user interfaces.

4. What is the style of Salesforce Sans?

Salesforce Sans is a modern, sans-serif font that is simple and easy to read. It has a clean and streamlined design that reflects the company’s brand image.

5. What are the benefits of using Salesforce Sans?

Using Salesforce Sans provides consistency in branding and design across all Salesforce products and materials. It also enhances readability and user experience.

6. Can I change the font used in Salesforce products?

Salesforce provides customization options for users to change the font and color scheme of their user interfaces. However, changing the font to one other than Salesforce Sans may affect the overall branding and consistency.

7. Does Salesforce provide guidelines for using its font?

Yes, Salesforce provides guidelines for using their font, Salesforce Sans, in their Brand Guidelines document. The guidelines cover details such as font size, weight, and colors to maintain consistency in branding.

Closing Title:

What Font Does Salesforce Use – Your Guide to Salesforce Sans

Thanks for reading our article on what font does Salesforce use. We hope this guide gives you a better understanding of Salesforce Sans and its benefits. Remember that although Salesforce Sans is not available for public use, there are alternative fonts that you can use to achieve a similar style. Don’t forget to visit our website for more articles and guides. Until next time!